Insider Guide To Selling Real Estate ................................................................................................................................................................ TABLE OF CONTENTS Pg 5 - INTRODUCTION SECTION 1: KNOW YOUR BUYERS! Pg 9 - The Buyer Pool Pg12 - The Buyer’s Perspective Pg13 - What Buyer’s Look For Pg16 - Respect Your Buyers’ Intelligence! Pg18 - SECTION 2: FROM REAL ESTATE BROKER/AGENT TO REAK ESTATE PROFESSIONAL Pg19 - Attitude is Everything! Pg21 - The Steps to Being a Professional Pg23 - About Doubts SECTION 3: ON THE PROWL FOR HOT PROPERTIES! Pg24 - Separating the Good from the Bad Pg25 - Finding Hot Properties Pg27 - Leasing instead of Selling Pg28 - LOCATION! Pg29 - A Model of Selling Success Pg30 - Introducing the Don’t Wanter SECTION 4: COMMON SELLING MISTAKES Pg32 - Investigate Credentials Pg33 - Have Reports In-Hand Pg33 - Know the Rules Pg35 - Be Zone Conscious Pg35 - Pricing Too High? Too Low? Pg37 - Some More Common Selling Mistakes SECTION 5: FINANCING Pg40 - Construction/permanent loans Pg42 - Permanent Mortgage Loan Pg42 - Conventional Loans Pg42 - VA Loans Pg42 - FHA Loans Pg43 - Fixed and Adjustable Mortgages and Loans Pg44 - Seller Financing? Pg45 - More about Seller Financing Pg47 - Tips for Real Estate Loan Applications Pg49 - CONCLUSION ................................................................................................................................................................ www.mortgage-plr.com/volume_two.htm